One hell of a lot of good common business sense
[QUOTE=Tim;69791]Keep going with your though Bob…your half way there…gotta have racers to.
Probably the best lesson my Dad ever taught me was…I’d rather have a little bit of somethin…rather than a whole lot of nothin…cause those little somethin add up…and when you have a whole lot of little somethins…you can get creative and use those to get more little somethins…but don’t ever winde up with a whole lot of nothin! (Damn I wish I would have listened…lol)
I hope some people get this…
Florida racing is dominated by racers owning racetracks. Owning a racetrack is NOTHING like or about racers or racecars. Racers live with a different code of ethics…if you wrong someone, there is a payback eventually on the racetrack. Racetracks can call racers, they have a number to call to work things out if they think its what they need to do. Most don’t, and they loose racers, all it took was a call on Monday when everyone was calm. Thus the racetrack has hurt themselve regardless of wether they were right or wrong. Racetracks get paid back from fans by losing a curious first time fan, and they never get the opportunity to make things right because the fan left with a feeling like they were never missing much by not being there… It’s a business, plain and simple. It has customers coming through both gates that have to be tended to and made happy…and that doesn’t mean everyone is going to leave happy but I’ll go back to another lesson my Dad taught me…"when it comes to customers, DO WHAT YOU SAY YOU’R GOING TO DO, WHEN YOU SAY YOU’R GOING TO DO IT, FOR THE PRICE YOU SAID YOU’D DO IT FOR.
As referene, Advertise however you want, greet the fans and racers with a thank you for being there, make sure both customers can eat their moneys worth and enjoy their night within their budget, deliver the racing promised per the schedule with the rulebook enfored, pay the payout as promised, make sure both know you appreciated them being there and that they know you can’t wait for them to come back next weekend to do it all over again.
Will they all come back…NO…but they all have a reason too…and no reason not to…just sayin
As a business, all you need is more fans, more cars, more fans, more cars, more fans, more cars, ect ect ect…FOCUS AND GROW!! One doesn’t bring the other as some would say…hard work at both ends brings them both…
I think I’m done ranting now, thanks for letting me breath :)[/QUOTE]
Yep,running a race track IS a business. and it is a business where the customers enter from both the front and back gates. These are very tough times indeed, thanks to our boy Meadowlark and his posse of “fellow travelers”,but if you go out of your way to please your customers you can still make it - even in the racing biz. Look at it this way, would a person get better value from spending $10 going to a theatre to sample some of the latest swill emanating from the Hollywood sewer pipe or spending that same $10 on a night at the races? There is a very interesting value propostion there and race tracks can leverage off of that. Or at least they should…